APMC is a Canadian exploration and development company with potash mineral rights in a confirmed potash deposit at Millstream, New Brunswick, Canada.

APMC has completed development work on the Millstream Potash Project, more recently receiving an updated NI 43-101 Resource Estimation Report and Economic Appraisal, which was carried out by German based Ercosplan. 

Management Team


Guocai Liu, Chairman

Within the chemical industry, Guocai Liu has been involved in import and export, research and development and capital construction projects for more than 16 years. Graduating from Jianghan Petroleum Institute of China (formerly Changjiang University) in 1987, he holds a Master’s Degree in Economics from Liaoning University. From 1987 to 1992 he was an architectural engineer at the Ministry of Petroleum and from 1993 to 2000 he was the Vice General Manager of the Liaoning Chemical Industry Import and Export Company. Guocai was the General Manager and CEO of Liaoning Yongcheng Economic & Trade Development Co., Ltd. and has been the General Manager and CEO of the Migao Group since 2003. In 2009 he was appointed as the legal representative of Sichuan SQM-Migao Chemical Fertilizer Co., Ltd.

Keith Attoe, Chief Executive Officer

Keith Attoe is a Chartered Accountant and Chartered Director. Keith has significant experience in the areas of project management, structured products, derivatives and financial strategy. From 1986 to the present, as part of his consulting practice, Keith has provided domestic and international tax planning, estate planning, money management and corporate finance services to long term high net worth clients, as well as managing client funds. He founded and manages The Attoe Foundation, a supporter of arts and mental health organizations in Canada. During his career, he has experienced success in the areas of public market corporate finance, investment banking, tax planning, risk management and public accounting. During 1984, Keith  was Co-Director of a cash management comprehensive audit, conducted through the Office of the Auditor General of Canada, which resulted in annual savings of $261 million. He also co-authored the first edition of the reference book, Cash Management in Canada, published by CCH Canada.

Senior Management

Keith Crosby, Chief Technical Officer

Keith Crosby is the Chief Geological and Technical Advisor for APMC responsible for exploration, resource delineation and development of the Millstream Potash Project. He has 38 years of professional experience in the mining industry, primarily associated with exploration and discovery of potash deposits, conducting bankable feasibility and due diligence studies in potash, coal, uranium and gold on a global basis, mine development and potash mine management. He is considered a global expert in the genesis, mineralogy, stratigraphy and structural geology of evaporite deposits. He has experience in all disciplines of global evaporite exploration methodologies including geophysical surveys and interpretation, drilling techniques, rock mechanics, hydrogeology, chemical analytical methodologies, geological modeling and resource/reserve evaluation. Relevant experience includes potash exploration projects in Thailand, Madagascar, China, Argentina, Norway, Greenland, Philippines, Laos, Saudi Arabia and Canada (Vancouver, BC; Cape Breton, NS; and southern New Brunswick), where he has been responsible for geological, geotechnical, hydrogeological, environmental and engineering studies associated with field data acquisition; mine design, backfill and process design studies for bankable feasibility studies, including 2D/3D seismic, drilling and resource estimation modeling.

Special Advisors

Barrie Bain

Barrie Bain serves as the Director in charge of Fertecon Ltd’s current information services. With over 25 years' experience of current information analysis in the sulphur and fertilizer industries, Barrie has also made a major contribution to many Fertecon multi-client and confidential studies.

Daryl Wilson

Daryl Wilson retired as New Brunswick’s Auditor General in 2005. Since that time he has been offering consulting services, primarily with respect to board governance, and serving on corporate and not-for-profit boards. He is often called upon to provide business and managerial advice for clients and associates. Prior to his eight-year term as Auditor General he was Commissioner of Finance for the City of Saint John. In that position he had responsibility for procurement, which included issuing and evaluating requests for proposals. Daryl is currently on the Board of Saint John Waterfront Development, the Saint John Canada Games Foundation and Emera Brunswick Pipeline. He also Chairs the Retail Forum of the Saint John Board of Trade and serves on the Audit Committee of National Research Council Canada. In recent years, he served on the Board of Enterprise Saint John and the Saint John Business Community Anti-Poverty Initiative (BCAPI). In 2002 and 2003 Daryl was Chair of the Public Sector Accounting Board of Canada. He is also the proprietor of Alternatives, a retail store in Saint John, selling hearth products, barbeques and bicycles.

Philip Reeves

Philip Reeves is an independent consultant with 35 years of industry and government experience in Canada’s mining and mineral resource sector. He is a professional geologist and professional engineer awarded the Brian Eckel Distinguished Service Award (2005) for outstanding contributions in service to the community, the Association of Professional Engineers and Geoscientists of Saskatchewan, technical and learned organizations, as well as for distinctive and outstanding achievements in professional and technical fields. He previously served 10 years as Director of the Mines Branch with the Saskatchewan ministry of Energy and Mines and 10 years as the CEO of Saskatchewan Mining Association Inc. Philip has demonstrated effectiveness and influence in bringing industry perspectives to the attention of elected officials, government departments and agencies, legislators, interest groups and the general public achieving positive economic outcomes. He has contributed to policy development and legislative change affecting the mining industry at both provincial and national levels. Philip has extensive knowledge, expertise and participation in initiatives confronting environmental, safety and human resource challenges in the mining sector and has extensive experience both as a leader and participant on diverse intergovernmental and industry groups addressing provincial and national economic interests as well as the welfare of the public. Philip is a skilled presenter and facilitator on various mining issues (including geology, exploration, mine development, discoveries, sector profiles, mineral tenure, safety and human resources) to diverse audiences both technical and the general public. He currently serves on the Board of Directors of the Saint John Airport and the Westfield Golf & Country Club and as a Vice-Chair on the Appeals Tribunal for WorkSafeNB. Philip also volunteers as an Emergency Response Team Leader for the Disaster Management Unit of the Canadian Red Cross.